MicroReview 5: The Long Tail

Anderson, Chris. The Long Tail: How Endless Choice is Creating Unlimited Demand. New York, NY: Random House, 2007. ISBN 978-1844138517.

Exciting, well grounded, yet to some extent self-evident analysis of the new internet-based economics of distributing immaterial goods. My rating: ***/5.



Categories: History of Science & Tech, MicroReviews

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